18 March 2025

Time to supercharge your fitness center operations

Tenant gyms are evolving, just like office buildings, so the programs and activations need to evolve as well.  The old model of base level programming is no longer sufficient, a more sophisticated level of fitness center operations is needed to drive engagement. Kinema Fitness has seen explosive growth due to the success of program activation within their corporate gyms.  Tenants today are seeking a more sophisticated and wellness forward approach.  They are not looking for a self-serviced fitness center or a “check the box” type of amenity.  Post pandemic, more and more tenants are focused on their wellness goals and many of these goals are without compromise.

Employers are listening carefully to the needs of their current and prospective employees and this means choosing buildings that embrace a wellness forward approach. Employers are also reaching out for their own wellness initiatives above and beyond the fitness center.  Kinema serves as a partner of the tenant, to elevate the overall experience that meets the needs of their employees.  Fitness is evolving too, programs within the fitness center are much more then just personal training and group fitness.  They must incorporate recovery, holistic wellness, nutrition as well as social interaction.  These programs can also take place within the office setting as well as within the fitness center.  Wellness in general is spreading past just the fitness center to all areas of the building.

Prospective tenants looking for leases are also keeping this in mind when choosing the right building for them.  It’s not just about finding a building with a gym, but finding a building that chooses wellness and has the right programs and services for their employees. For buildings to stay competitive, there needs to be a commitment to program activation. Kinema is available to customize a solution for your building and for your tenants.