towers fitness center
Kinema Fitness successfully transitioned Towers Fitness, a 15,000 sq. ft. fitness center from an in-house operation that was managed by the property management team to a staffed health club by Kinema’s fitness professionals. Kinema implemented a variety of solutions to quickly enhance the overall experience for the current members and to drive additional memberships to the gym. These solutions included a re-branding, leveraging technology within the member experience, rolling out new dynamic fitness classes and personal training, and implementing a wide variety of wellness programs. Kinema reached out to the many tenants in the building to create corporate partnerships and within two years has signed up nine employers. These partnerships include additional wellness offerings such as in-tenant stretching sessions, meditation, or private yoga classes. Within a short amount of time, membership grew rapidly along with gross revenue and net profit.