South Station Tower
Kinema Fitness and Hines partnered together to develop, design and now operate the ground up trophy office, South Station Tower in Boston. Kinema assisted on the design, equipment selection, overall wellness amenities and now the operations of the brand new gym. The vision of this gym was to make it luxurious while also introducing the latest in wellness amenities and fitness equipment. The gym features a cold shower, sauna, Pilates reformer, a studio room for classes, two levels of fitness equipment and a high end locker room.
Approach
Kinema carefully designed and developed the cutting edge tenant gym with innovation and engagement top of mind. Kinema implemented the latest in fitness trends and technology to ensure the future gym would be highly utilized and well attended.
Strategy
Kinema worked closely with Hines on the messaging, marketing and communications to ensure the tenants had all the information they needed to successfully register and sign up for the gym.
Result
The fitness center has been extremely highly received by the tenants, utilization has been strong and overall feedback has been very positive.
Services
- Kinema operates the fitness center with creative programming
- Created custom built gym website
- Implementation of holistic wellness offerings
- Dynamic group fitness classes including indoor cycling
- Small group training and personal training
- Fitness center layout and design
- Manage vendor relationships
